I read a strikingly good post the other day about the return to authentic blogging and one woman’s struggles as she sailed the turbulent waters of writing and blogging because she had to in order to keep her readers and sponsors happy and coming back for more.
I’m not naming her because she wrote it semi-anonymously, but I think that anyone who has been blogging for any length of time and has earned any type of income will empathize with the feelings of burnout.
Bûrn·out: a psychological term for the experience of long-term exhaustion and diminished interest.
It really resonated with me on so many levels. This summer marks 4 years of blogging for me. In that 4 years, I’ve had highs and lows — I’ve been in the top 25 and in the bottom 25. I’ve had tens of visitors a day and thousands of visitors a day. I’ve had ad networks featured on my blog and I’ve removed ad networks on my blog.
Through it all, I’ve struggled to maintain integrity and stay true to who I really am, instead of who I want people to think I am. As the numbers climbed and the ad networks paid more and more, my stress inched its way up the scale a bit. Anyone that knows me would laugh at the thought of me worrying about numbers. I couldn’t pass a statistics class if my life depended on it, but I became obsessed with numbers and metrics and optimization and socialization and and and…the list goes on. The need for perfection grew (out of my own silly insecurities) and I often felt that I wasn’t good enough because I wasn’t getting noticed like some of the “other” bloggers were.
For someone who is as competitive as me, that’s quite a tough pill to swallow. I was never a stellar athlete in high school, but I had some game in me. All that changed after one little innocent comment left on my blog by Sophie. I was discussing the pros and cons of watching your metrics and the little counters in the sidebars and she simply said, “Oh, I never watch any of that stuff…in fact, I don’t even have it on my blog – it would drive me nuts.” {insert screeching tire sounds here} What? The Boo doesn’t watch her metrics? How can that BE? So I began to think about it…and the more I thought about it, the more I liked the idea of not looking at those things. So I took them off.
The pressure to post daily was gone almost immediately. I began posting three or four times a week and then tapered off to twice a week, then eventually whenever I felt like it. When the ad network began sending me emails asking me to post, instead of succumbing to the peer pressure, I removed the ad network. Then life took over and I all but quit blogging through some personal issues (which I’ll blog about eventually – when I’m ready to share). And here I am, one full year later, a recovering statistics addict. With no blog income a page rank of ZERO and no readers.
The bright side? I can write whatever I feel like writing about and say whatever I feel like saying whenever I feel like it. I have no rules to follow, no disclosures (for the most part) to worry over and I can finally be ME again. Plus, I now have a thriving little design business and am tickled pink whenever I think about the prospect of blogging again.
How I’ve missed you, little blog of mine. You may be small, but you’re mine. And I shall take you home with me and hug you and squeeze you and call you George. Because no one loves you as much as I do, which is why I’ve returned home. Home is where the heart is.
